IMMEDIATE RELEASE
ESN Launches Revamped Website at SmartNitrogen.com
Release Date: May 03, 2010
LOVELAND, CO –- Agrium Advanced Technologies has launched a new and improved website at www.smartnitrogen.com to educate growers about ESN® fertilizer technology. ESN is the leading environmentally safe nitrogen source. A polymer coating controls the nitrogen released, helping growers maximize crop production while protecting against nitrogen loss to the environment.
The website includes a variety of resources on nitrogen management, research results and detailed handing and use recommendations. It also outlines applications of ESN technology across a diverse range of crops and soil types.
“We developed the new website as a tool to provide growers with important information about the benefits of enhanced efficiency fertilizers like ESN,” says Andrew Mittag, president, Agrium Advanced Technologies. “It is also a support extension for staff, agronomists and retailers looking for more information.”
ESN is the only controlled-release nitrogen source widely available for agriculture applications. The nitrogen granule is covered in a thin polymer coating that releases nutrient based on soil temperature and moisture level, maximizing crop quality and yield. In addition, the coating on ESN results in a wider window of application and increased user safety.
ESN provides significant environmental benefits also. Since nitrogen is released when the crop needs it most, there is significantly less risk of loss to soil, air and surrounding water. As a result of these environmental benefits, a number of government programs now provide growers with financial incentives to use ESN. ESN technology is a SMARTER WAY TO GROW®. Learn more at www.smartnitrogen.com.
About Agrium Advanced Technologies
Agrium Advanced Technologies is a strategic business unit of Agrium Inc. Agrium Advanced Technologies is the leading manufacturer and marketer of slow- and controlled-release fertilizers and micronutrients in the Agriculture, professional Turf and Ornamental, consumer lawn and garden, and specialty agriculture markets. Agrium Advanced Technologies' brands include: ESN®, POLYON®, XCU®, NITROFORM®, NUTRALENE®, and DURATION CR® slow- and controlled-release fertilizers, UltraYield® Micronutrients, AMP™ and PRECISE® controlled-release plant protection. These products utilize proprietary advanced generation technologies to control nutrient release for improved plant growth and environmental performance.
About Agrium
Agrium Inc. is a major retail supplier of agricultural products and services in both North and South America and a leading global producer and marketer of agricultural nutrients and industrial products. Agrium produces and markets three primary groups of nutrients: nitrogen, phosphate and potash as well as controlled release fertilizers and micronutrients. Agrium's strategy is to grow through incremental expansion of its existing operations and acquisitions as well as the development, commercialization and marketing of new products and international opportunities.
Steve Williams, Manager, Communications
swilliams@agriumat.com
970-292-9017